In the world of design, collaboration is key. For those internal projects where co-workers are your customers, it's easy to loosen the standards and the processes. However, you'll substitute ease with quality and deliver sub-par work if not fully invested.
Whether you're working on a logo, website, or any creative project, viewing your work friends as stakeholders is crucial to effectively communicate your ideas and can make or break your design process. In this blog, we'll explore a roadmap for navigating the creative process and building successful partnerships with stakeholders.
1. Partner with the Stakeholder(s)
The first step in any creative project is to establish a strong partnership with your stakeholders. These are the individuals or teams who have a vested interest in the project's success. It's crucial to listen to their goals, visions, and requirements. This collaborative approach ensures that you're on the same page from the outset, fostering a sense of shared ownership. Again, even if these co-workers are friends, a professional approach will maintain the quality of the work you deliver.
2. Be Transparent with the Creative Process
Transparency is the foundation of a successful creative partnership. By keeping your stakeholders informed and involved throughout the process, you'll build trust and avoid misunderstandings. Here's a breakdown of the key elements to share:
a. Names and Colors (Based on Theme or Destination)
When it comes to branding and design, names and colors play a significant role. Share your thought process behind the choice of name and colors, ensuring that they align with the project's theme or destination.
b. Fonts and Wordtype Thumbnails
Fonts and typography are essential components of design. Share your font choices and wordtype thumbnails, explaining how they reflect the project's identity and purpose.
c. Final 3 Designs in B&W
Before settling on a final design, provide your stakeholders with three black and white design options. Explain the strengths and weaknesses of each, and invite their feedback.
d. Final Design in 3 Versions
Once the stakeholders have chosen their preferred design, offer three different versions of it. This could include variations in color, layout, or elements. Make it clear how these versions can cater to different scenarios or platforms.
e. Reveal/Launch
As you approach the final stages of the project, involve your stakeholders in the exciting moment of revealing or launching the design. This creates a sense of anticipation and shared accomplishment.
3. Know Your Audience
Understanding your audience is a fundamental aspect of design. Ensure that you and your stakeholders are on the same page regarding the target audience. This knowledge will guide design choices and lead to more effective communication with the end users.
4. Shop a Few Friendlies
It's always a good idea to seek feedback from impartial individuals before finalizing your design. These "friendlies" can provide fresh perspectives and help you identify any potential issues before presenting the design to stakeholders.
5. Never Lose Your Voice or Leadership as the Designer
While collaboration is essential, it's equally important to maintain your voice and leadership as the designer. You are the expert in your field, and your creative vision is what makes you unique. Don't be afraid to assert your expertise when necessary.
Bonus: Play This to Your Advantage
Remember, your work holds value and gets billed by the hour for client work. Don't lose sight of this. As a designer, there are various ways to leverage your work for bonuses, perks, recognition, and social tagging. Share your success stories with stakeholders and use your achievements to strengthen your position as a valuable partner in their projects.
In conclusion, successful design projects are a result of effective collaboration between designers and stakeholders. By being transparent, knowing your audience, seeking feedback, and maintaining your creative voice, you can create designs that not only meet but exceed expectations. Playing your successes to your advantage can lead to even more rewarding opportunities and partnerships in the future. So, don't just design in isolation—partner, communicate, and thrive in the world of creative collaboration.
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