The Work
Recent pieces that represent the diversity of my experience: AI strategy, digital transformation, product design, service blueprints, and executive storytelling.
FOUR SELLING POINTS
What I bring
01 Work that wins
Pitch campaigns, promo videos and decks that helped bring in more than $10 million in new business in a single year at Slalom.
02 Teams that produce
Built a studio of designers, copywriters, videographers and creative directors. Mentoring is part of the job, that I get to do ... not have to do.
03 Stories that deliver
Executive decks, video and change communications for North America's top-selling automaker. One example where the voice becomes value.
04 Brands that define
Creative direction, rebranding Celanese across print, standards and web. Later ran online creative for Tupperware across sites, email and a 14,000-SKU e-store.
Creative Direction for brands, businesses, and big ideas. Accomplished Creative Director with over 25 years of experience leading multi-disciplinary teams in crafting impactful brand strategies, marketing campaigns, and immersive experiences. Proven ability to drive digital transformation, develop innovative CX strategies, and achieve significant business outcomes, including to help secure over $10 million in new business. Passionate about mentoring designers and leveraging AI-enabled capabilities to create intuitive, human-centered digital experiences.
"I turn complex ideas into compelling stories, distinctive visuals, and creative work that moves business forward."
In his personal time, he says, "I like wandering the world with my wife, laughing at my golden retriever, watching my kids try to adult and serving my community."
What I Bring
Capabilities
Testimonials
Kind Words
"Alan, during our time building the Brand Engagement Tour POC I relied heavily on your organization, attention to detail and creativity. When I became fully billable you stepped up to the plate and wrangled our loosely gathered team to deliver a very fun and engaging proof of concept. No small task for an all-volunteer team! Thank you for your dedication to this project… Now let's go build some more VR stuff (this is cool!)."
Justin T.
Engagement Partner
© 2026 Alan Cannefax. All rights reserved.
Enterprise & Experience Transformation Strategist