A.I. Driven.Human Centered.
Alan Cannefax is a senior leader with over 20 years driving transformation across creative direction, UX/CX strategy, and product management, end-to-end, from concept to shipped.
Selected Projects
Case Studies
Deep dives into projects where strategy, design, and delivery converged to create impact.
Total Loss Experience
A national auto lender needed to support customers through one of their worst financial moments; digitally, on mobile, in three months.
Outcome: "Customer satisfaction grew 40%"
Aircraft Health Management System
How can we monitor commercial airplane parts in-flight and alert ground crews in real time when new parts are needed?
Outcome: "The success of this project led to three more projects and eight more months with the client, becoming the anchor that allowed our firm to open a new office in that market."
Relationship Manager Experience
How does a top 5 auto lender undergoing a ground-up redesign of a 20-year-old legacy system realize value with immediate impact?
Outcome: "... the fastest, most overwhelming adoption rate the client had ever experienced."
Model Line Transformation Strategy
How do we modernize the digital backbone of automotive manufacturing and align teams around one scalable vision?
Outcome: "The challenge wasn't simply designing interfaces. The challenge was designing organizational clarity."
The Work
Featured Work
A curated selection of ten pieces that best represent the breadth and depth of my practice — AI strategy, enterprise product design, service blueprints, and executive storytelling. Each was chosen to balance visual proof with strategic narrative.
About
Helping enterprises modernize systems, strategy, and human experience
Alan is a Human-Centered Transformation Strategist with over 20 years of experience turning complex problems into digital products and experiences people actually love to use. He drives to create beautiful and meaningful digital products and services that improve people's lives and solve real-world problems.
"I help organizations simplify complexity through experience strategy, operational modernization, and human-centered systems across entertainment, automotive, health care, and banking industries."
In his personal time, he says, "I like wandering the world with my wife, laughing at my golden retriever, watching my kids try to adult and serving my community."
What I Bring
Strategic capabilities
Aligning business goals, customer needs, and organizational reality into strategies teams can actually execute.
Turning complex transformation initiatives into narratives leaders can align around.
Transforming UX from a delivery function into an organizational advantage
Building high-performing experience teams that thrive inside organizational ambiguity
Capabilities
Testimonials
Kind Words
"Alan, during our time building the Brand Engagement Tour POC I relied heavily on your organization, attention to detail and creativity. When I became fully billable you stepped up to the plate and wrangled our loosely gathered team to deliver a very fun and engaging proof of concept. No small task for an all-volunteer team! Thank you for your dedication to this project… Now let's go build some more VR stuff (this is cool!)."
Justin T.
Engagement Partner
© 2026 Alan Cannefax. All rights reserved.
Human-Centered Transformation Strategist