Case Studies
Executive Training
Amerisource Bergen needed design for a mandatory learning experience that would hold the attention of its busy executives.
- Role
- Creative Director
- Team
- Learning design, writers, voice talent
- Timeline
- 5 months
- Client
- Amerisource Bergen
Numbers that matter
Problem
When I joined this project it was two and a half months in and I had five weeks to change the course and deliver content across four LMS modules — just after Thanksgiving. The engagement lead told me, "we need you to save this project."
To do that, I first took an assessment of the scope of the project, the progress made, the team's capabilities, and the stakeholders. Their direction was to "make it look like NOT a training site and make it bougie." That was a first for me coming from a Fortune 10 company.
Approach
I learned Articulate 360 and Canva to get insight on what we expected the learners to experience. Most of the content needed for the modules was written and salvageable.
To make the learning experience not look like a training site, I did all I could to make the site look like an extension of the client's corporate site and their employee company portal. This would give the learner a sense of familiarity. Our team included learning design professionals, writers and voice talent — they had a good start and they weren't too deep that we couldn't change course.
I took over creative direction and created a design system pattern for the team to follow. Because of our tight deadline, once we made creative progress on module 1, we began developing content for mods 2, 3 and 4 simultaneously.
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